Top 5 Beauty Retail Apps on iOS in Sweden: Q1 2024

In the first quarter of 2024, the top beauty retail apps in Sweden exhibited diverse performance trends on the iOS platform. Below, we delve into the weekly downloads, revenue, and active user statistics for these leading apps.

SEPHORA - Maquillage, Parfum experienced significant fluctuations in weekly downloads, starting with 147 in mid-January and peaking at approximately 20.7K in the last week of January. Weekly active users mirrored this trend, rising from 118 to around 17.4K in early March before a gradual decline to 11.6K by the end of the quarter.

The Gamla versionen Sephora app saw a steady decline in weekly downloads, beginning at over 2K in early January and dropping to just 35 by mid-February.

Lush Fresh Handmade Cosmetics showed a notable spike in weekly downloads at the end of February, reaching nearly 2K. Weekly active users also saw a peak around the same time, rising from 420 in early January to 1.3K in late February before stabilizing around 500.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively stable download rate, hovering around 100 to 150 downloads per week throughout the quarter. Active users showed minor fluctuations, with a slight dip in mid-February, but remained around 600 to 700.

Lastly, BEAUTY BAY had a modest increase in weekly downloads, starting at 71 and peaking at 150 in early March. Active users saw a gradual increase from 380 in early January to a peak of 596 in mid-March.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.